- Fidelity Investments announced the launch of its gamified, metaverse-based financial education experience.
- The Fidelity Stack is an eight-story, virtual building that hosts a lobby, a dance floor, a rooftop for hanging out, and an Invest Quest challenge to help users learn about ETF investing.
- Fidelity Investments’ new offering comes in the wake of the launch of a metaverse-themed exchange-traded fund (ETF), FMET.
Financial Literacy Month meets the metaverse movement as Fidelity Investments unveils a new gamified financial education experience located in Decentraland, a virtual world launched in 2020. The new offering, The Fidelity Stack, features a lobby, a dance floor, and a roof top hangout, as well as an Invest Quest challenge in which visitors gather “orbs” and learn the basics of investing in exchange-traded funds (ETFs) while moving through eight-story Fidelity Stack facility.
“We’re part of a dynamic shift as young people take control of their finances in new ways,” Fidelity CMO and Head of Emerging Customers David Dintenfass said. “The next generation seeks out financial education in all the places they spend time, whether physical or virtual. We’re committed to serve customers in these decentralized communities as they transform and grow.”
In a preview video of The Fidelity Stack in Decentraland, Fidelity in the Metaverse, the investment firm noted that while the new experience is “not our first metaverse rodeo” The Fidelity Stack nevertheless represents Fidelity as “the first brokerage firm to have an immersive, educational metaverse experience.” Locating its new offering in Decentraland also could help Fidelity Investments reach younger audiences; Decentraland is dedicated toward users in the 18-35 age range – a cohort that Reuters noted represented 3.8 million of the Fidelity brokerage accounts opened in 2021.
The Fidelity Stack comes hot on the heels of the launch of a new ETF from Fidelity Investments that enables investors to add exposure to companies that are building the metaverse to their portfolios. FMET, as the ETF is called, includes shares of companies such as Apple, Meta, Alphabet, Adobe, and NVIDIA. Unveiled along with another new ETF – the Fidelity Crypto Industry and Digital Payments ETF, FDIG – FMET is designed to give investors the opportunity to participate in the growth of new technologies without requiring investors to have a great deal of experience in or familiarity with the complexity that accompanies these new innovations.
“Leveraging Fidelity’s decades of investment experience, we are focused on growing our broad product lineup with innovative strategies that offer choice, value, and new opportunities to investors,” Fidelity Head of ETF Management and Strategy Greg Friedman said. “We continue to see demand particularly from young investors, for access to the rapidly growing industries in the digital ecosystem and these two thematic ETFs offer investors exposure in a familiar investment vehicle.”
Photo by Karolina Grabowska
