Ready Player Me, one of the top global companies for avatar technologies, has recently partnered with immersive spaces platform Spatial and 3D experiences firm Polycount to host Vogue’s New World immersive fashion community.
Spatial’s award-winning metaverse hub will allow visitors to attend virtual meetups complete with surreal virtual product lineups backed by blockchain technologies, allowing users to enter the New World with tablets, smartphones, and Meta Quest headsets.
Polycount, an XR creative content agency, designs solutions for unrivalled metaverse experiences using its cutting-edge polycount protocol. Over the last two decades, the firm has reached advancements in research and development (R&D) to curate digital experiences for users, clients, and corporations.
The @voguesingapore September Issue and #VoguesNewWorld ✨ has arrived ???? —created in partnership with @spatialxr and @Polycount_io
Scan the QR code on the cover of the magazine or tap the link below to unlock 2 new couture wearables exclusively on Spatial ✨#readyplayerme pic.twitter.com/xjhMmnuCp7
— Ready Player Me (@readyplayerme) September 5, 2022
Tallinn, Lithuania-based Ready Player Me recently scaled up its operations in a Series B fundraiser worth $56m, namely to increase staff numbers and enhance its avatar creation tools, among others.
It also partnered with Geenee AR in April to further boost its digital avatar capabilities, using the latter’s body tracking technologies, for lifelike and real-time 3D (RT3D), augmented reality (AR)-powered content.
Artist Yimeng Yu, 27, will curate her celebrated digital fashion for the new creative space, where attendees can try on her masterpieces using their own Ready Player Me avatars. The platform will launch in two phases, with the first currently available and the second set to open in October.
Welcome to Vogue’s New World—a 360° immersive dreamscape where the future of fashion meets the frontier of technology—created in partnership with @spatialxr and @Polycount_io.
To enter our #metaverse, click into the link below:https://t.co/ITH90BO7t2 pic.twitter.com/gHH0EoO3RM
— Vogue Singapore (@voguesingapore) September 5, 2022
The news comes amid Vogue Singapore’s Fashion’s New World exhibition, which opened its doors on Monday. Speaking on her fashion as quoted by Vogue, Yu explained,
“My design identity is dedicated to integrating darkness and elegance, softness and hardness, order and chaos. Maybe it has something to do with the fact that I grew up in China which instilled in me the value of balancing yin and yang”
She continued, stating that virtual designs breaking “through the limitations of the physical world” provided her with the full creative freedom to explore “bionic structures” and “mechanical creatures.”
“You can see the metaphor of the folds of mermaids, the feathers of birds, the fragments of machinery in my designs. Combining the soft materials and hard metals to create a visceral visual experience is what I am always keen to explore”
Spatial(ly) Sardonic Metaverses
The news comes after Spatial rebranded itself as a metaverse company in December amid the launch of its Bozo Island non-fungible token (NFT) space.
The firm’s Head of Business, Jacob Loewenstein, said in a recent statement it shifted its focus to boost “enterprise productivity” and link digital content creators and “the broader NFT economy.”
DREST, a global leader collaborating with some of the world’s top fashion firms, also appointed new leadership to navigate the company’s expansion into spatial communications and gamified fashion.
The Creative Arts Agency (CAA) similarly appointed a Chief Metaverse Officer in late August to take a deep dive into the immersive world of digital creative content.
Numerous fashion giants such as Nike, Adidas, Gucci, Under Armour, and others have begun tapping metaverse technologies to engage with customers, explore product prototyping, launch campaigns, and build digital economies for users.
Additional companies such as Psychic VR Labs, ARTISANT, Insomnia Labs, Decentraland, The Sandbox, and The Immersive Kind have hosted their own events to promote the digital creative industry for clients, developers, and companies.
