The jury is still out on whether or not January is officially Financial Wellness Month. But savings platform Plinqit isn’t waiting around for any verdict. The Ann Arbor, Michigan-based fintech announced this week that it has partnered with SUMA Federal Credit Union to help give the institution’s 7,000+ members the resources they need to become better savers.
The partnership will enable SUMA FCU’s members to access tools such as Plinqit’s Build Skills solution. Build Skills provides users with content that helps them build their personal finance awareness and savings skills, and then pays them for learning new skills. In turn, the funds earned from learning more about financial wellness can help propel users toward their Plinqit savings goals. SUMA FCU members will be able to access the functionality via SUMA FCU’s digital banking platform, thanks to Plinqit’s integration with Jack Henry’s Banno Digital Toolkit.
SUMA FCU expects the new technology will help attract new members to the credit union as well as enhance the banking experience for existing members. The institution serves communities in Yonkers and Spring Valley, New York, as well as New Haven and Stamford, Connecticut. Both regions feature sizable populations of Ukrainian immigrants and parishioners of St. Michael’s Archangel Ukrainian Catholic Church. Established more than 55 years ago, SUMA FCU has more than $400 million in assets today.
“Credit unions are known for having strong relationships with their member base and SUMA Federal Credit Union has exemplified this for decades,” Plinqit CEO and founder Kathleen Craig said. She highlighted SUMA FCU’s support of local institutions, including churches, Ukrainian youth groups, and other cultural organizations. “Plinqit is proud to partner with an institution that consistently strives to make a meaningful impact in its community,” Craig said.
Plinqit made its Finovate debut at FinovateFall 2019 in New York. At the conference, Plinqit demoed its Build Skills offering – “created by Millennials for Millennials” – which aligns data, behavior, and incentives to make savings goals easier to set and attain. Last year, the company secured $5 million in Series A funding. The round, co-led by Fintop Capital of Nashville, Tennessee, and JAM FINTOP of New York, took Plinqit’s total funding to nearly $10 million.
Plinqit’s partnership announcement comes just a week after the company released its latest State of Savings Report. This survey, which measures top savings priorities for consumers, showed that 43% of consumers are actively contributing to an emergency fund for both short-term and long-term potential expenses. “While the price increases for everyday necessities leave many U.S. households with financial stress, consumers remain focused on building up their emergency savings even in these trying times,” Craig said. “Providing tools to help them be successful in their savings goal is critical for financial institutions.”
Photo by Dany Kurniawan
