- MoneyLion will integrate TransUnion’s data and credit solutions into its hosted enterprise credit-decisioning platform and direct-to-consumer finance tools.
- Leveraging TransUnion’s data will help MoneyLion deliver more personalized and relevant financial offers, and ultimately improve the user experience.
- TransUnion also offers marketing, fraud, risk, and advanced analytics tools. The company showcased its Enchanced BreachIQ tool at FinovateSpring earlier this year.
Mobile banking platform MoneyLion will be adding personalized touches to its consumer-focused products and services thanks to a partnership with TransUnion.
Under the agreement, MoneyLion will integrate TransUnion’s data and credit solutions into its hosted enterprise credit-decisioning platform and direct-to-consumer finance tools. By using the data from TransUnion, MoneyLion will be able to deliver more personalized and relevant financial offers to its clients, which it expects will improve the user experience. For its part, TransUnion will see its credit solutions expand their reach into not only the MoneyLion platform, but also to its partner network.
TransUnion Executive Vice President and Head of Financial Services Jason Laky said that the partnership will drive efficiency and innovation in the industry. “By integrating our comprehensive credit data with MoneyLion’s innovative digital acquisition platform,” he added, “we can offer a more robust experience to consumers and our partners alike, ensuring informed decision-making and greater consumer satisfaction.”
TransUnion was founded in 1968 and entered into the consumer credit reporting industry in 1969. Since then, the Illinois-based company has expanded its services to offer marketing, fraud, risk, and advanced analytics. As part of its risk portfolio, TransUnion offers Enhanced BreachIQ, which it demoed earlier this year at FinovateSpring. The technology behind BreachIQ originated from Breach Clarity, a fintech founded by Jim Van Dyke that won Best of Show honors at FinovateSpring 2020.
New York-based MoneyLion, which was founded in 2013, offers both direct-to-consumer banking tools as well as a marketplace of embedded banking tools, called Engine, for businesses. This enterprise technology suite serves as a marketplace for financial products, enabling financial services and non-financial services companies alike to add embedded finance to their business leveraging MoneyLion’s API.
“This partnership with TransUnion exemplifies MoneyLion’s commitment to creating a dynamic digital consumer finance ecosystem where consumers can seamlessly access the financial tools and insights they need, while also enabling financial institutions to engage with customers more effectively,” said MoneyLion Co-Founder and CEO Dee Choubey. “By integrating our leading platform with TransUnion’s credit data solutions, we can offer consumers more personalized and relevant financial products that meet their unique needs at every stage of their financial journey.”
Photo by Christin Hume on Unsplash
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