- Customer interaction technology company Glia launched its Unified Interactions Index Online Calculator this week.
- The new offering is based on the company’s Unified Interactions Index, and enables financial services companies to benchmark the quality of their customer interactions against that of their peers.
- A multiple-time Finovate Best of Show winner, Glia most recently demoed its technology at Finovate’s all-digital conference in 2021.
Leave it to customer interaction technology innovator Glia to take the idea of “Knowing Your Customer” to another level.
This week, Glia unveiled its Unified Interactions Index Online Calculator. Based on the company’s Unified Interactions Index, the new tool enables financial services companies to benchmark themselves against more than 500 peer companies in terms of the efficiency, effectiveness, and overall experience in customer interactions.
“Customer interactions are the new litmus test for loyalty, but until now financial institutions haven’t had an accessible way to compare their interaction strategy with peers and relate it to tangible KPIs,” Glia Co-Founder and CEO Dan Michaeli said.
Glia’s calculator gives financial institutions apples-to-apples benchmarking data on how they compare against peers and competitors. From the answers to 14 questions, the calculator provides a score that categorizes respondents into one of three areas –front runner, pacer, or straggler — based on the efficiency, effectiveness, and experience of their customer interaction strategy. With this information, Glia provides customer recommendations to help the institution improve its interaction strategy, and improve business results based on their own unique circumstances.
“Our calculator offers a quick, simple way to evaluate where an institution stands and then provides actionable steps on easy areas of improvement,” Michaeli added. “This ultimately helps deliver the information and tools necessary to modernize and enhance customer interactions and drive successful business outcomes.”
Headquartered in New York, Glia made its Finovate debut (as SaleMove) at FinovateFall in 2015, earning its first of several Best of Show awards. Most recently, the company demoed its technology before Finovate audiences at our all-digital conference in the spring of 2021. Today, Glia has partnered with more than 500 banks, credit unions, insurance companies, and other financial institutions around the world to help them improve the customer experience, boost loyalty, and drive revenues. The Glia Interaction Platform unifies voice, digital customer service, and AI in an architecture that eliminates data siloes and enables companies to shift traffic between channels, enabling customer interactions to evolve naturally.
The launch of Glia’s new offering follows the introduction of the company’s ChannelLess AI-powered Interactions for Financial Services experience. This platform, in the words of Glia Chief Product Officer Jay Choi, combines a best-in-class virtual assistant, back-end AI tools, and a data analysis solution for managers to help them “find new ways to drive efficiency, performance, and increase the value delivered by the contact center.”
Photo by Yan Krukau
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