Embracing a shared connection to the legendary martial artist Bruce Lee, the decentralized finance (DeFi) platform 1inch is collaborating with the Bruce Lee Family Company.
Sergej Kunz, co-founder of 1inch, emphasized that this partnership not only honors the Bruce Lee family but also represents a step toward mainstream adoption of DeFi systems.
Central to this initiative is an advertising campaign titled “Take Crypto SeriousLee,” aiming to change the public’s perception of cryptocurrencies. By associating digital assets with Bruce Lee’s principles of efficiency and precision, the campaign seeks to move away from the notion of crypto as merely speculative investments.
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Just as Bruce Lee’s 1970s films made martial arts mainstream, the 1inch and Bruce Lee Family Company partnership aims to bring DeFi and Web3 into the spotlight, highlighting the benefits of this new financial system for newcomers. The campaign is planning various activities in the coming months.
Since its inception, 1inch has been linked to Bruce Lee’s heritage. The company’s name is inspired by Lee’s famed “one-inch punch,” and the organization has consistently embodied his qualities of adaptability, agility, and innovation in developing their products.
Founded by Shannon Lee, Bruce Lee’s daughter, the Bruce Lee Family Company is dedicated to preserving and protecting the legacy of the iconic martial artist and actor.
Through this partnership, 1inch and the Bruce Lee Family Company aim to redefine the future of DeFi by merging technological advancement with timeless philosophy.
In other news, Stripe, a payments processing firm, has recently bought the Bridge stablecoin platform for $1.1 billion.
Gode is a Web3 Market Analyst who researches the most important industry events and interprets how they affect the wider Web3 space. Her formal education in media culture & digital rhetoric allows her to employ a methodical approach to evaluating critical Web3 news data, including large-scale events and the wider social sentiment within the ecosystem.
Gode is a mutilingual professional, having studied in multiple universities all across Europe. This allows her to have a one-of-a-kind opportunity to analyze Web3 social sentiments spanning different cultures and languages and, in turn, develop a much deeper understanding of how the Web3 space is growing within different communities. With the rest of her team, Gode works to identify crucial crypto news patterns and provide unbiased and data-driven information.
Gode’s passions include working and communicating with people, and when she’s not researching Web3 news, she spends her time traveling and watching true crime documentaries.
