Key Takeaways:
- Binance introduces Plume (PLUME) as the 32nd project in its HODLer Airdrops program.
- 150 million PLUME tokens (1.5% of supply) airdropped to BNB Simple Earn and On-Chain Yields participants.
- Trading launched on August 18, 2025, with USDT, USDC, BNB, FDUSD, and TRY pairs; circulating supply at listing: 2.65 billion PLUME.
Binance has officially added Plume (PLUME) to its HODLer Airdrops program, marking the exchange’s 32nd project under the initiative. The EVM-compatible blockchain, designed to tokenize and manage Real World Assets (RWAs), is now live for trading on Binance Spot with multiple trading pairs.
The announcement has already triggered market attention, with traders eager to gain early exposure to the asset-backed ecosystem Plume is building.
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Binance Launches PLUME With HODLer Airdrops
Binance confirmed that users who subscribed their BNB into Simple Earn (Flexible or Locked) or On-Chain Yields products between July 24 and July 27, 2025 (UTC) are eligible for the airdrop. Rewards totaling 150 million PLUME tokens were distributed to eligible accounts before spot trading began on August 18.
Deposits for PLUME opened at 11:30 (UTC), followed by spot trading at 15:00 (UTC). The new token is paired with USDT, USDC, BNB, FDUSD, and TRY on Binance Spot and comes with a Seed Tag, a designation used for newer, higher-risk assets.
In addition to the airdrops, Binance disclosed that another 25 million PLUME would be allocated to marketing initiatives post-listing, with 100 million PLUME planned for distribution six months later to support liquidity and ecosystem growth.
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Plume’s Tokenomics and Supply at Launch
Plume launched on Binance with a genesis total supply of 10 billion PLUME, and an initial circulating supply of 2.65 billion PLUME (26.5%).
The project is based on Ethereum, with the smart contract address publicly verified. Binance emphasized a listing fee of 0, underscoring the exchange’s commitment to supporting projects that align with its innovation-driven listing strategy.
With its focus on RWAs, Plume positions itself within one of the fastest-growing narratives in crypto: bridging tokenized real-world assets into decentralized finance.
What Sets Binance HODLer Airdrops Apart
Binance HODLer Airdrops program has emerged to be one of the most appealing reward systems on the exchange to anyone holding BNB. In contrast to Launchpool or Megadrop events, which can be participated in continuously, HODLer Airdrops are backward-looking and therefore retroactive in nature, they provide rewards to a user based on prior balances of their BNB specifically at predetermined times of day.
Many rewards at the same time by passively qualifying for Launchpool, Megadrop and HODLer Airdrops via driving what Simple Earn or On-Chain Yields call staking or subscriptions: holding and subscribing to BNB.
This is especially attractive to long-term holders that are interested in exposing themselves to additional assets, but do not feel like engaging in active activity in farming or staking.
How Traders Can Benefit
For traders and investors, Binance has outlined a straightforward participation pathway:
- Hold BNB in Simple Earn or On-Chain Yields to qualify automatically for HODLer Airdrops.
- Monitor historical balance snapshots, which Binance uses to calculate rewards distribution.
- Receive airdrops directly into Spot Accounts within 24 hours of announcement.
Spot trading pairs are already live, and Binance has enabled Spot Algo Orders, with Trading Bots and Spot Copy Trading to follow shortly after listing.
The introduction of Plume in Binance coincides with the rise to popularity of Real World Assets (RWA) in crypto. The power to tokenize bonds, equities and real estate among other real assets has been viewed as a revolutionary move towards mainstreaming blockchain in traditional finance.
