- Bill Harris, fintech pioneer and former CEO of Intuit, PayPal, and founder of Personal Capital, has unveiled a new digital RIA focused on affluent and high-net-worth investors.
- Evergreen Wealth combines agentic AI advice with fiduciary advisors, offering Dynamic Portfolios designed for hyper-personalization and advanced tax optimization.
- Moving beyond early roboadvisors, Evergreen Wealth blends human expertise, AI analytics, and tax-efficient strategies to meet changing expectations of younger, affluent clients.
Serial entrepreneur Bill Harris unveiled his newest fintech yesterday. The new wealthtech, Evergreen Wealth, is a digital Registered Investment Advisor (RIA) that provides investment management with a tax-forward mindset.
The launch builds on Harris’ long track record in both wealth management and tax innovation. On the wealthtech side, he founded Personal Capital in 2009, one of the first hybrid roboadvisors, which grew to manage $23 billion in assets before selling to Empower in 2020 for $825 million upfront. On the tax side, Harris led TurboTax and later served as CEO of Intuit in the late 1990s. He also briefly served as an early CEO of PayPal in 1999, cementing his reputation as a serial fintech entrepreneur.
Harris said that the launch comes at a time of changing market environment and consumer expectations. “Younger, affluent investors want more than traditional products and quarterly meetings—more than half don’t want their parents’ advisors,” said Harris. “They demand sophisticated tax and investment services, available on their schedule. We built Evergreen Wealth for this generation of investors.”
As a new wealthtech in the AI era, Evergreen Wealth offers agentic AI-powered financial advice to affluent and high-net-worth clients. The company is differentiating itself with its Dynamic Portfolios that contain hundreds of individual securities that can be tax-optimized and hyper-personalized to match the clients’ goals.
Tax optimization is a key focus for Evergreen Wealth. The company leverages multiple tax strategies, such as direct indexing, to help offset, reduce, defer, and even eliminate taxes on their investments. This is important for high-income taxpayers in high-tax states when they are trying to beat the market.
Along with its emphasis on tax efficiencies, Evergreen Wealth also focuses on offering a high-touch approach. The company’s advisors are fiduciaries that leverage research from Evergreen Intelligence, the company’s financial knowledge base, in order to deliver personalized advice to their clients. These tools allow advisors to offer each client personalized insights and advice.
“We combine human expertise with AI analytics to create a new model for financial advice,” said Harris. “It’s the best of both worlds—experienced advisors plus advanced technology.”
Today’s launch solidifies an era of change in the wealthtech space. While early wealthtechs leveraged the roboadvisory strategy, today’s consumers want an even deeper approach when it comes to managing their wealth. By offering a tax-forward mentality combined with agentic AI tools and a high-touch, personal approach, Evergreen Wealth is adapting to consumers’ changing preferences.
Photo by Trace Hudson
Views: 432
