There’s no denying the marketing world is in a constant state of flux.
Whether it’s the emergence of new tech, the ever-changing algorithms of the major social networks, or the fickle nature of consumers, marketers have to continuously adapt their strategies to stay ahead of the curve.
In the world of cryptocurrency, this is doubly true.
Common obstacles in crypto marketing
If you are a crypto platform and want to put your message out into the world, you will likely have to overcome a few more hurdles than the average business.
For starters, let’s say you want to go the traditional route of PPC ads – a typically quick and easy way to get in front of your target audience.
Crypto platforms and blockchain-based projects have notoriously been shunned by some of the largest ad providers, such as Google and Facebook – severely limiting the ability to reach consumers in a cost-effective way.
While some of the strictest bans have since been overturned, there are still plenty of restrictions that are placed on crypto companies, such as a ban on ICOs and DeFi trading protocols.
On top of this, the crypto industry is still relatively new and unknown to most people. This lack of awareness (as well as the prevalence of jargon and confusing terminology) can make it difficult to generate interest and reach new audiences effectively.
And since the Web3 industry as a whole remains fairly esoteric, there is also a large chance that your message will be miscommunicated or completely lost in translation.
Even if you opt for a more targeted approach through PR, it’s likely that journalists will overlook your story because they don’t understand it (or are simply uninterested).
All of these factors together make crypto marketing a challenging endeavor, but the good news is, there are a number of marketing tools available that can help you navigate these challenges and succeed in spite of them.
In this article, we’ll explore four of them so that you can start planning your next crypto marketing campaign with confidence.
Chainwire | For Crypto PR
Chainwire is a Web3-focused PR newswire service with the core goal of helping crypto companies deliver their message to an engaged audience of blockchain/crypto enthusiasts.
It is one of the few PR marketing tools specifically designed for the crypto industry, if not the only one at the time of writing this. This is why Chainwire is quickly growing to become a favorite tool among crypto marketers.
Crypto-Focused PR Distribution: With direct integrations to some of the biggest and best crypto publications in the business, such as News.Bitcoin.com, Cointelegraph, and CryptoBriefing, Chainwire is uniquely positioned to help get your story published where it matters, and with minimal fuss.
Homepage Coverage: Not only that but Chainwire guarantees that your content will be published on the homepage of these publications, offering unparalleled exposure to a wider cryptocurrency audience.
PR professionals that use traditional PR wire services will know not to overlook this. Homepage coverage is incredibly hard to come by with more traditional PR newswires.
International Crypto PR: Just to make the deal that little bit sweeter, Chainwire also provides global reach for crypto platforms looking to enter new markets, with translations of your content into nine different languages.
After translating your content, Chainwire will syndicate your content across industry-leading crypto news outlets in some of the fastest-growing international markets, including Japan, China, Korea and Vietnam.
This added level of reach can help you to tap into new markets and boost your brand awareness on a global scale, which could deliver a significant advantage over your competition.
All in all, if you’re looking for a way to increase your brand’s exposure in the cryptocurrency space, Chainwire is definitely worth considering.
Adshares | For Crypto-Friendly PPC
PPC ads are one of the most popular and effective marketing tools available, but they’re also one of the most expensive.
This is especially true in the crypto world, where the competition for ad space is high and the prices have been known to skyrocket.
Fortunately, there is an alternative.
Adshares is a decentralized ad network that uses a unique P2P system (built on the blockchain) that directly connects advertisers with publishers.
By cutting out the middleman, Adshares is able to offer significantly lower prices than traditional ad networks while simultaneously streamlining the ad-buying process.
Adshares also offers a number of other benefits to crypto marketers, including real-time bidding, detailed analytics, and the ability to target specific audiences.
You can also choose to only display your ads on sites that are related to cryptocurrency, further increasing the likelihood of conversion.
In addition, it offers a cross-chain SDK (currently compatible with Ethereum, Binance Smart Chain, Polygon, and TRON), that allows seamless integrations with Web3 applications, such as Metaverses, blockchain games, and VR/AR.
If you’re looking for an affordable and effective way to reach a crypto-savvy audience, Adshares is definitely worth considering.
SendX | For Email Marketing
By now, most people are aware of the power of email marketing. However, many crypto platforms experience problems with deliverability due to the fact that they are often considered to be high-risk by email providers.
Many email marketing platforms, such as Mailchimp, even outright ban blockchain start-ups.
Fortunately, there is a solution. SendX is a high-deliverability email marketing platform that has been specifically designed to help crypto projects overcome these issues.
SendX offers a number of features that are perfect for crypto marketers, including segmentation, automated workflows, and detailed analytics.
On top of this, SendX also offers a number of features that are designed to help improve deliverability, such as IP warming and advanced spam filtering.
And, if you need any help along the way, SendX also offers 24/7 live support from a team of email marketing experts.
With over 50 high-quality templates, A/B testing, and a powerful drag-and-drop editor, SendX is definitely a tool you should have in your crypto marketing toolkit.
Gleam | For Crypto Giveaways
Everybody loves a freebie. It’s for this reason that giveaways have long been one of the most effective marketing tools available. However, they can be quite a headache to set up and run.
This is where Gleam comes in.
Gleam is a tool that makes it easy to create and manage giveaways, sweepstakes, and competitions for your crypto marketing campaign.
With a simple to use drag and drop -and-drop interface, you can create beautiful and effective campaigns that will help you engage with your audience and grow your community in no time.
Gleam also offers a number of powerful features, such as email capture, and has integrations with over 100 social media and marketing platforms, helping you to get the most out of your campaign.
However, one of the standout features of Gleam (from a crypto standpoint) is the Crypto Wallet Address action, which is a unique way to collect crypto addresses from your participants.
This is ideal if you are doing a giveaway with your native token (or any other token for that matter), as you can pay the winner directly into their crypto address. This also works well for airdrops.
Finally, there are several pre-made crypto templates that you can use to get started with your campaign right away.
Final thoughts
It’s safe to say that crypto companies have their work cut out for them when it comes to finding ways to market themselves and reach their target audience.
Fortunately, the four crypto marketing tools listed above offer a unique and effective way to reach a crypto-savvy audience and promote your project.
Just remember, when it comes to crypto marketing, it’s important to think outside the box and get creative. The crypto space is still relatively new, which means there are plenty of opportunities for those who are willing to experiment.
