It seems like the entertainment-focused company will be also exploring the NFTs world by selecting several NFT-related trademarks.
Polygon, one of the leading Web3 firms in the business, has recently announced that it was enlisted in Disney’s Accelerator program in order to assist the California-based entertainment conglomerate in developing non-fungible tokens (NFTs), artificial intelligence (AI), and augmented reality (AR) experiences.
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According to the official announcement issued on July 13th, the Ethereum (ETH) scaling tool joins the list of five other top-tier firms, also participating in Disney’s 2022 Accelerator program. The list includes Web3 social app Flickplay, AR-based firm Red6, e-commerce business Obsess, Web3 platform Lockerverse, and AI developer platform Inworld.
Ryan Watt, CEO of Polygon, mentioned that the Walt Disney Company selected Polygon as the only blockchain-driven platform to participate in the program, meaning that the company is going in the right direction, Watt added.
As part of the program, the six participating companies will also have the opportunity to visit a Demo Day at Walt Disney Studios and receive a significant amount of capital.
On top of that, Disney’s Accelerator program, expected to roll out by the end of this week, dictates that Polygon and the others will receive mentor support, as well as guidance from Disney business leaders across the technology and entertainment fields.
The Walt Disney Company noted that it sees a lot of potential in Web3-driven companies and that it would continue making partnerships across the crypto ecosystem in the upcoming future.
Bonnie Rosen, general manager of the Disney Accelerator program, mentioned that the media conglomerate has been building entertainment experiences for a significant amount of time now. She added:
“The Disney Accelerator is thrilled to be part of that legacy, and with our newest class of companies, we look forward to furthering our commitment to innovation and continuing to bring magical experiences to Disney audiences and guests for the next 100 years.”
Following the recent news, Polygon’s native token MATIC, the 18th largest digital asset in the market, is currently trading at $0.63, up 15.47% in the last 24 hours.
In other news, back in March, Disney’s animation studio Pixar fired up an NFT collection dubbed Pixar PALS, involving characters from Toy Story, Monsters University, Cars, Up, and The Incredibles.
